Shares of GameStop (GME) shot up 15% on Thursday after executives announced a 4-for-1 stock split. The next day the company fired its chief financial officer, a definite red flag.
For the first time in a year it might be safe to bet against GameStop.
I’ll start with the obvious. Short selling is hard work. Getting the fundamentals correct is not nearly enough to ensure trading success, especially when the bet is against the long-term trend for stocks. Understanding the larger trend is key.
GameStop is a fundamentally flawed business. The company’s 4,573 stores sell new and used video games and merchandise across the United States, Canada, Europe and Australia. Unfortunately, the video game world has moved on to digital distribution. Games are downloaded, or increasingly streamed directly from the cloud. There is almost no need for physical games, nor the infrastructure to distribute them. GameStop is an analog business in a digital world.
Bears get it. And yet since 2019 they have mostly been destroyed.
The Dallas, Tex.-based retailer was the subject of an epic 2021 short squeeze. Shares zoomed up 1,500% during two weeks in January after so-called meme stock traders on Reddit coordinated to target professional short sellers. CNBC reported that Melvin Capital, a hedge fund, lost billions.
Losing is commonplace for bears, yet you would never know this from listening to the pundit class. Bears talk a good story, and their voices gain pertinence in the financial media when stock markets are falling. Their track records tell the real story, and it is not pretty.
Gordon Johnson is a noted Tesla
Even Jim Chanos, the famed short seller who predicted the collapse of Enron, has a spotty record. Chanos is a gifted analyst, with a keen eye for financial sleight of hand and lousy business models. The 65 year-old founder of Kynikos Associates predicted in 2021 that shares of DraftKings (DKNG) and DoorDash
In fairness, stock prices are so much more than economics, and a strong gut feeling.
Shares can rise exponentially when investor sentiment is bullish. Crowd psychology encourages irrational exuberance, like screaming until your voice is hoarse at a sporting event, or buying into questionable investments, because everyone else is doing it. The investment adage “when the wind blows strongly enough, even the turkeys fly” is legit.
Wall Street is an aiding abettor.
Analysts at RBC Capital Markets said in December that DoorDash shares were set to outperform the market, and were worth $260. The firm says today that investors should expect no more than $142 during the next 12 months. Getting there would be amazing. Doordash stock currently trades at only $74.96. Sure, lockdowns ended and the global pandemic subsided, but that was predictable in 2021, at least it should have been.
The real change is investor sentiment.
The tailwinds that lifted stocks have become headwinds. Investors say they are worried about inflation, corporate earnings and the Federal Reserve. But mostly, they are just worried other investors will keep selling shares. Exuberance has been replaced with fearful inertia.
GameStop is still in a really bad position. Firing the CFO
At a current price of $128.54, the stock could easily fall to $80 or lower during the next 12 months.
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